About

Hi, I’m Sheena — a senior creative copywriter, editor, and content consultant based in London. For 10+ years, I’ve worked across fashion, beauty, lifestyle, and retail, crafting copy that connects with customers, drives engagement across multiple channels, and delivers commercial results.

I specialise in brand and conceptual copy, tone of voice development, social-first storytelling, and high-impact campaigns, alongside editorial and day-to-day content. My experience spans websites, articles, CRM/email newsletters, product descriptions, paid ads, scripts, social media (paid and organic), print, packaging, POS, and OOH, allowing me to support brands at every stage — from launches and campaigns to always-on content.

My work balances creativity with commercial insight, ensuring every word feels on-brand, culturally relevant, and strategically effective. I’m as comfortable refining editorial and long-form content as I am shaping brand messaging or delivering fast-turnaround briefs.

I’ve collaborated with some of the industry’s most recognisable names, including Amazon Fashion, Selfridges, Adidas, Liz Earle, Bobbi Brown, Aveda), Boots, Crew Clothing, White Stuff, Moonpig, UGG, John Lewis, Liberty, The Body Shop, and Matches Fashion, as well as leading creative agencies such as Omnicom, Spring Studios, AMV BBDO, Saatchi & Saatchi, VCCP, and VaynerMedia.

If you’re looking for copy that inspires, engages, and truly levels up your brand, let’s chat!