About

Hi, I’m Sheena — a senior creative copywriter, editor, and content consultant based in London. For over a decade, I’ve helped fashion, beauty, lifestyle, and retail brands craft copy and product concepts that connect with customers and drive results.

I specialise in tone of voice development, brand storytelling, and multi-channel campaigns across CRM, websites, social, editorial, SEO, product copy, OOH, packaging, and in-store POS. My work balances creativity with commercial insight, ensuring every word is on-brand and strategically effective.

I’ve collaborated with some of the industry’s most recognisable names, including Selfridges, Adidas, Liz Earle, Estée Lauder (Bobbi Brown & Aveda), Boots, Crew Clothing, White Stuff, Moonpig, Amazon Fashion, UGG, John Lewis, Liberty, The Body Shop, and MATCHESFASHION, as well as top agencies such as Spring Studios, AMV BBDO, Saatchi & Saatchi, VCCP, and VaynerMedia.

If you’re looking for copy that inspires, engages, and truly levels up your brand, let’s chat!